What Exactly Is “Project Ara”?

Oho-idea_Motorola’s Project Ara

Lego’s grew up. Get ready for the complete flip in cell phone technology. The project prototype of Ara, an innovative modular system, is about to blow people’s minds. Think of this like small building blocks in which you pick out personally to customize around your needs. These removable modules make up the phone’s entire components as a whole. Begin with an endoskeleton (a main shell) and insert your modules for functionality and purpose.
Ara, named after the lead mechanical designer, is a crazy concept which will revolutionize the mobile technology market just as smart phones did awhile ago. There are so many directions this project could take and the futures possibilities of a module- initiated, Lego-type are endless. If you want a great camera, you pick the camera module for the phone and not the phone for a good camera. Even customizable health sensors, like a pulse ox meter to test the oxygen in your blood with hardware designed light. Other encouraging aspects of Ara include being able to share modules with your friends and family and certainly, Ara will be a huge bonus in the business arena. Everything about this concept is centered on personal configuration and expression. Wrap your mind around this customizable ability in your own hands.
If Ara still doesn’t sound all so appealing to you, then go a little deeper with this amazing prototype…how about budget costs? Ara has this covered too. Since modules are sold separately, you will be able to replace a broken module instead of the whole phone. The costs of owning an Ara are estimated to come into the marketplace as an entry level device between 50-100 dollars for the endoskeleton. Another curious option to consider is how this will affect the contract phone networks, if Ara will ultimately shake up this system with modularity-customization with users in sharp, personal control.
Many people are familiar with Phoneblocks created by Dave Haskins last year. He is a brilliant designer originating from the Netherlands who now works along side with Project Ara such as focusing on reduction of electronic waste and documenting the Ara progress through videos. Reducing electronic waste is an ultimate plus to this powerful prototype, as technology progresses this will be a top priority in societal and environmental concerns.
Yet hold on, Project Ara is still in testing stage and probably won’t be popped out into the marketplace until the prototype is a sure thing. Because it is in the developmental stage, the limited pilot market won’t be until next year. Project Ara is in Google’s Advanced Technology and Projects Group (ATAP) but is not solely a Google product, more of a developmental effort.
If you are not familiar with Project Ara, do yourself a favor and glide into some research regarding the mobile prototype. It is coming, and unless at some juncture the technology seems amiss, it will be a solvable problem. Project Ara is a stinging sign of a new generation of brilliance getting ready to conquer the mobile technology frontier. Lego’s grew up.